Experience
thyssenkrupp
AI Systems & Strategy Lead, Marketing Specialist | San Diego, CA
- Present
- Drove AI transformation inside a 100+ year-old industrial organization, aligning senior stakeholders across marketing, sales, legal, warranty, technical support, IT, and global eCommerce.
- Built production AI tooling that connects LLM clients to internal APIs and structured product, fitment, dealer, inventory, and technical data.
- Created the first native LLM interface to ACES/PIES industry data, enabling natural-language access to vehicle fitment, product, trim-level, inventory, and dealer context.
- Rolled out internal AI platform access through Azure APIs to hundreds of users, training teams on AI capabilities, limitations, and effective use across business-specific workflows.
- Built AI-enabled SEO, Google Ads, dealer data cleanup, business review, and regional GTM workflows, driving up to 4x sales lift in select product and region segments.
- Authored Amazon/eBay marketplace enforcement and brand-gating strategy across ~5,000 ASINs with 30-90 unauthorized sellers per listing; accepted by corporate counsel with no substantive changes.
Adwave at UC San Diego
President, Media Analyst
- Present
- Led UC San Diego's 34-person AAF/NSAC team across strategy, creative, media, production, research, and presentation.
- Won Districts for the first time since the chapter's 2012 founding and advanced through Semifinals to the Top 8 nationally.
- Directed development of Play for More, an end-to-end NFL campaign built from 34 in-depth interviews, 500+ survey responses, 100+ secondary sources, copy testing, and a $10M integrated media plan.
- Previously served on the media team for UCSD's AT&T campaign, helping manage a $75M media budget and present a district second-place campaign projected at 10B+ impressions and 73M+ engagements.
University of California - San Diego
BS in Political Science - Data Analytics, Minor in Business
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- GPA: 3.91, Cum Laude.
Aaron Automotive Group
Transportation Team Lead | San Diego, CA
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- Built and supervised a 5-person transportation and fleet logistics team, coordinating high-value vehicle movement across sales, service, customers, and inventory operations while generating $250K+ in immediate revenue impact.
Stanford Program on International and Cross-Cultural Education
Researcher
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- Conducted policy research with Dr. Tanya S. Lee on post-2012 China, analyzing PRC trade/IP strategy, Military-Civil Fusion, and PLA Strategic Support Force implications for cyber, space, and defense competition.